BIRCHBOX 31-DAY CHALLENGE
Digital execution, design, and
project management for Birchbox’s New Year-specific content campaign & microsite.
PHYSICAL EXECUTION SHOWN FOR CAMPAIGN CONTEXT
JESS WILLIAMS, HEATHER SHOON, REBECCA SLOAT
I worked on several promotional campaigns during my time at Birchbox. For January’s 31-Day Challange, I was asked to design and oversee development and completion of all digital executions of the campaign.
The goal was to represent our January box theme, Let’s Do This, in all digital executions across the site and email communications. This campaign was unique in that we featured a completely custom content series and daily prize giveaways that would be housed under a mobile-responsive microsite.